Hidden Beauty UK

Professional Mystery Shopping Service

Call us on: 01829 730 662 or 07976 279 667

Beauty Industry Blog

We regularly post news articles to help your beauty salon improve its performance. Not only do we carry out mystery shopping services for the beauty industry, we also aim to help beauty businesses improve their profits and customer satisfaction.

The 3 best things about a professional mystery shop for beauty business owners

2nd September 2019

It was difficult to hone it down to only three! After all, we have been carrying out mystery shopping in the beauty industry for a fair few years now and we see at close hand how many great things there are to be had from a professional mystery shop. However, I have managed to reduce...

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Is this mystery shopping? Or not?

25th June 2019

We quite often see ‘mystery shopping services’ for the spa sector set at incredibly low fees and we thought ‘how can these companies possibly be offering the same service as ours at such a low price?’ So this month we have been doing a bit of ‘investigative journalism’ to find out what’s going on in...

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Our mystery shoppers reveal what really makes a great client experience in the beauty industry

28th May 2019

Did you know that Hidden Beauty UK provide mystery shoppers for Professional Beauty, National Hairdressers Federation and IIAA and we help businesses all over the UK to grow? We are so honoured to work alongside businesses throughout the UK helping to ensure growth in areas such as client retention rates, increasing profits margins, inspiring the...

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Can I use mystery shopping to assess training?

16th May 2019

Did you know that Hidden Beauty Mystery shoppers are used to assess training outcomes in salons, spas and department store environments? On-going training is essential in a successful business. Things change! There are new techniques, new pieces of equipment and new products coming onto the market in an ever-increasing number. But how well is your...

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Beauty business owner? What are your goals this April?

1st April 2019

Did you know that goals keep your business focused in the right direction? Goals tell you and your employees where you want to go and how you are going to get there. They may range from increasing profits and improving client or customer retention to improvements in maintaining or improving customer service. Do you want...

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Beauty industry mystery shopping uses revealed....

25th March 2019

How to boost sales and improve employee performance Your business is constantly changing whether that’s due to local competitors, employee turnover or new trends required by your customers. So how do you stay at the top? Training Every great company knows that staff training is paramount to ensure growth and success but this can be...

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3 things our mystery shoppers noticed at Professional Beauty Trade show

21st March 2019

Mystery shopping visits for beauty wholesalers Another year for Hidden Beauty UK carrying out mystery shopping visits for some of the suppliers who were exhibiting at Professional Beauty Trade Show in Excel. Increase footfall to beauty wholesaler stands Whilst we were there we couldn’t help but notice a few things that would be of interest...

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Our top 3 tips for getting the most out of your mystery shopping programme

4th March 2019

From carrying out numerous mystery shopping assignments, we have put together our three top tips for getting the most out of your mystery shopping programme. Firstly, be clear about why you want a mystery shopping programme. Why do you want mystery shops? Is it to assess the customer experience? Perhaps, it is to see if...

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A mystery shop is just a snap shot in time for beauty businesses…..

4th February 2019

Remember that if your service isn’t that bad you could get 50% from a mystery shopping report and if it is not that good you could get 100%, just because of the moment in time that the mystery shop took place. A mystery shop is just a snapshot in time, it’s not the whole picture...

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Beauty Counter findings revealed: tips tips to increase sales & retain clients

28th January 2019

Our mystery shoppers reveal their top tips to increase sales and customer retention at beauty counters. Top Tip Number 1 - A warm welcome Too many times a busy counter ensures potential customers are overlooked. Sometimes eye contact and a smile go a long way. If you are with a customer a quick smile and...

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