Mystery shopping uses revealed….

How to boost sales and improve employee performance.

Your business is constantly changing whether that’s due to local competitors, employee turnover or new trends required by your customers. So how do you stay at the top?


Every great company knows that staff training is paramount to ensure growth and success but this can be expensive and time consuming. Firstly there is the initial cost of training and secondly releasing team members can mean a temporary loss of revenue.

Mystery shopping is a vital tool to help ensuring training methods are successful. A report shows how successful your chosen training methods were and ultimately what effect this has on your customers experience.


Regular appraisals are an excellent way to ensure your team are focussed, performing well and consistently achieving targets.

Appraisals done well can be an inspiring and empowering way to incentivise your employees ensuring they are driven in their roles.

This is one of the cheapest and most effective ways of reducing a high turnover of staff.

A mystery shopping report gives you vital information on employee performance,  helping you to base your appraisals.

A report is a tangible way to show your employee from a customers view point, where they are performing well and perhaps areas they may need some support to improve. Perhaps it’s further training, shadowing another member of the team or even increasing targets if they are consistently achieving excellence.

Often a report will highlight employee/employees who are working over and above the required level and demonstrating excellent customer service. A reward for this excellence can inspire the whole team to see what they can achieve if they too go above and beyond.

There is a common myth that mystery shopping is a negative experience where the focus will be on what’s not working or happening.This could not be further from the truth! Mystery shopping is a powerful tool to measure your companies aims and objectives and see how closely performance meets these. This can identify ways to close the gaps and ensure success.

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