Beauty industry mystery shopping uses revealed….
25th March 2019, by Angela Bartlett
25th March 2019, by Angela Bartlett
Your business is constantly changing whether that’s due to local competitors, employee turnover or new trends required by your customers. So how do you stay at the top?
Every great company knows that staff training is paramount to ensure growth and success but this can be expensive and time-consuming. Firstly there is the initial cost of training and secondly releasing team members can mean a temporary loss of revenue.
Mystery shopping is a vital tool to help to ensure training methods are successful. A report shows how successful your chosen training methods were and ultimately what effect this has on your customers' experience.
Regular appraisals are an excellent way to ensure your team are focussed, performing well and consistently achieving targets.
Appraisals done well can be an inspiring and empowering way to incentivise your employees ensuring they are driven in their roles.
This is one of the cheapest and most effective ways of reducing a high turnover of staff.
A mystery shopping report gives you vital information on employee performance, helping you to base your appraisals.
A report is a tangible way to show your employee from a customers view point, where they are performing well and perhaps areas they may need some support to improve. Perhaps it’s further training, shadowing another member of the team or even increasing targets if they are consistently achieving excellence.
Often a report will highlight employee/employees who are working over and above the required level and demonstrating excellent customer service. A reward for this excellence can inspire the whole team to see what they can achieve if they too go above and beyond.
There is a common myth that mystery shopping is a negative experience where the focus will be on what’s not working or happening. This could not be further from the truth! Mystery shopping is a powerful tool to measure your companies aims and objectives and see how closely performance meets these. This can identify ways to close the gaps and ensure success.
When was the last time you had a mystery shop and what did it reveal? Let us know at mysteryshopping@hiddenbeautyuk.com. We look forward to hearing from you.
For more beauty related articles, review our latest beauty news - or perhaps take a look at this earlier article (from 21st March 2019): " 3 things our mystery shoppers noticed at Professional Beauty Trade show "
About Angela Bartlett:
Angela Bartlett is an expert in the health, beauty and skincare industry with over 35 years' experience. As a high profile individual, she is passionate about the high-quality treatments, procedures and products in the beauty industry and is linked with leading industry bodies whose aim is to advance standards in beauty and holistic therapies. Based in Cheshire, Angela operates Hidden Beauty nationwide across the UK to support beauty industry businesses in their business development. To learn more about Angela and her accreditations, don't hesitate to get in touch.
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