Hidden Beauty UK

Professional Mystery Shopping Service

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How can mystery shopping help with industry Awards preparation?

12th November 2018, by

We know that as a business owner or manager that you are under a great deal of pressure in today’s competitive market place. It is an exciting yet also challenging industry to consistently maintain standards.

Beauty industry awards provide great marketing opportunities

Remember that entering an Award gives a salon or spa a huge marketing opportunity over their competitors. From the short-listing to the finals, the PR and exposure can be used to give marketing advantage and boost the business profile, and we know that it takes a good deal of time and effort to enter an Award.

The application process

Firstly, there is the initial application process which needs to be carefully thought through. What is your unique selling point? What are the judges looking for? How are you going to shine out amongst the other entrants? Have you read the entry criteria?

Briefing your team

Then there is the briefing of the team about the process to be organised. The team needs to understand what is happening and to be engaged with the awards application. Entering an award can help bond your team creating a good team spirit, help with your staff retention and make your business attractive to new employees.

Networking & glamour

Finally, there is the excitement of the Awards night itself, with its glitz, glamour and networking opportunities for you to enjoy and benefit from. So, we understand that there is a lot of time and emotional investment in the entire process which is why we can help you to prepare for Awards to give you the best chance of success. Our mystery shopping service will highlight the areas where you deliver excellence and help guide you in the right direction in areas where you may need a little more help. Hidden Beauty Mystery Shoppers are confidential, impartial and invested in designing the service to best suit the needs of your business. Use our services to help you and your business. Here is what one of our customers said, “I was so pleased that I used Hidden Beauty UK for mystery shopping visits prior to our Awards visit. It really helped us to steer our efforts in the right direction and will be using them in the future”. Get in touch today - and let us design a mystery shopping programme to help you excel and succeed.

For more beauty related articles, review our latest beauty news - or perhaps take a look at this earlier article (from 6th September 2018): " Top 5 things our mystery shoppers notice about websites "

About :

Angela Bartlett is an expert in the health, beauty and skincare industry with over 35 years' experience. As a high profile individual, she is passionate about the high-quality treatments, procedures and products in the beauty industry and is linked with leading industry bodies whose aim is to advance standards in beauty and holistic therapies. Based in Cheshire, Angela operates Hidden Beauty nationwide across the UK to support beauty industry businesses in their business development. To learn more about Angela and her accreditations, don't hesitate to get in touch.

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